| We engage in manufacturing and trading food products. Our core products include coconut cream
powder and low fat desiccated coconut, which we manufacture at our Perak Plant. We also
manufacture other food products, such as non-dairy creamer and other traditional South-east Asian
traditional food ingredients, such as rice dumplings (ketupat) and toasted coconut paste (kerisik).
Business model
We are committed to the core values of delivering high quality and safe food products and
services, meeting customer expectations and complying with legal requirements, and continually
improving customers’ satisfaction and having a quality management team. We principally sell our
products to five main categories of customers, namely (i) OEM customers; (ii) distributors; (iii)
industrial customers; (iv) trading companies; and (v) wholesaler customers.
Our products sold under our different brands “Santan”, “Cocos” and “Rasa Enak”, are formulated
differently and are sold to different market sectors. Our products under the “Santan” and “Cocos”
brands are usually found in large supermarkets, hypermarkets and department stores in Malaysia and
abroad, whereas our “Rasa Enak” branded products are usually found in local grocery stores in
Malaysia. For OEM customers, we sell products to them packaged under their brands. To suit the needs
and requirements of our various categories of customers, we package our products in different sizes
and specifications.
Our products are sold on a cost-plus basis, and take into account, among other things, the
prevailing market prices of our raw materials and production costs. We generally review our product
price lists twice a month and establish base selling prices for our various products. We generally sell
our products above such base prices. |