| We are the largest integrated online and offline Internet-based jewellery retailer in China in
terms of sales revenue in 2016 and the number of online registered user accounts as of 31 December
2016, according to the Frost & Sullivan Report. We sell a wide selection of self-branded and
third-party branded jewellery products, including gold bars, silver bars, wearable jewellery,
silverwares and other collectibles, primarily through our self-operated online platform (comprising
www.csmall.com, m.csmall.com, and the mobile App of 金貓銀貓CSmall), our third-party online
sales channels and our offline sales and service network (mainly comprising 115 CSmall Shops and
our Shenzhen Exhibition Hall as of 31 October 2017). The Listing of our Group, which has a short
operating history starting from October 2013, is a spin-off from our Controlling Shareholder, China
Silver Group. In terms of sales revenue in 2016, we ranked first among online jewellery retailers and
integrated online and offline jewellery retailers in China, commanding a market share of 5.3% and
7.3%, respectively, according to Frost & Sullivan. During the Track Record Period, we witnessed
substantial growth of our revenue and profit. Our total revenue was RMB291.2 million, RMB835.3
million, RMB2,465.3 million, RMB1,819.7 million and RMB3,154.4 million in 2014, 2015 and 2016
and the ten months ended 31 October 2016 and 2017, respectively, representing a CAGR of 191.0%
from 2014 to 2016, and our Listing Segment net profit was RMB9.7 million, RMB21.5 million,
RMB48.1 million, RMB47.9 million and RMB67.6 million in 2014, 2015 and 2016 and the ten months
ended 31 October 2016 and 2017, respectively, representing a CAGR of 122.7% from 2014 to 2016. |