Company News
CMS (HK) Successfully Completed the Listing of Readboy Education Holding Company Limited on HKEx

We are pleased to announce that on 12 July 2022, China Merchants Securities (HK) Co., Limited (“CMS (HK)”, a subsidiary of China Merchants Securities International Company Limited), acting as one of the Joint Bookrunners and Joint Lead Managers of Readboy Education Holding Company Limited (“Readboy” or “the Company”, stock code: 2385.HK), successfully assisted the Company to commence trading of its shares on the Main Board of The Stock Exchange of Hong Kong Limited (“HKEx”). A total of 52 million shares are offered (under the Global Offering, at an offer price of HK$7.60 per share, raising a total of approximately HK$395 million (before the exercise of the over-allotment option) or HK$454 million (assuming the over-allotment option is fully exercised).

The Company is a leading smart learning device provider in China with 23 years of industry experience, serves to fulfil its mission to take advantage of technology empowerment to make study a pleasant experience. In the face of challenging industry and market conditions during the past year, the Company continued to proceed with the listing preparation, and successfully launched once the suitable market window arrived.

CMS (HK) is honoured to join the Company’s listing journey as part of the trusted syndicate team. Leveraging our extensive coverage of high-profile investors and excellent underwriting capabilities, CMS (HK) was able to overcome the volatile and challenging environment of the Hong Kong capital market with dedication and professionalism, and selectively arranged a number of top-tier Chinese long-only funds to participate in the roadshow meeting, enabling the Company to collect valuable investor feedbacks, which in turn pushed up the market demand of the Company's shares. At the same time, CMS (HK) effectively coordinated expertise from onshore and offshore teams as an integrated platform, and remained fully committed to the overall marketing efforts throughout, demonstrating our conviction to offer the most efficient and comprehensive range of services to our clients. CMS (HK) contributed high quality orders during key book building process, accompanying the Company to complete its IPO listing, becoming the first smart learning device company listed on the Hong Kong Stock Exchange.

About Readboy Education Holding Company Limited
Readboy is a smart learning device service provider in China, focusing on the design, development, manufacturing and selling of smart learning devices embedded with digital educational resources for China’s primary and secondary school students, their parents and school teachers. The Company designs, develops, manufactures and markets smart learning devices, including personal student tablets, smart classroom solutions, wearable products and a number of smart accessories. Readboy ranked second among China’s smart learning device service providers in terms of total retailing market value and ranked fifth among China’s smart learning device service providers in terms of total device shipment in 2021.